Creative and Strategy Direction, Generative AI Creator, driven by a deep passion for innovation and creativity as engines of transformation in society. I believe in fluid ideas that connect brands’ business objectives with the desires and culture of society.

From launching the first e-commerce platforms for Camper and Loewe, to opening my own restaurant; from launching Spain’s #1 boutique fitness studio, to developing national advertising campaigns for leading global brands; from monitoring real-time pollution alongside a skincare brand, to creating TV formats such as Mónica y el Sexo for Cuatro TV, Creadores de Momentos for Movistar+, branded content documentaries for Rakuten, and even cooking a hamburger live on Supervivientes for Isabel Pantoja.

26 years leading and building multidisciplinary teams, and driving the creative vision of independent national creative companies as well as international communications groups. Working with brands across every sector, generating ideas, products and creative strategies across all disciplines and touchpoints.